project Visions of Pastry

client Self-initiated project from online brief 

type Illustration, Layout  

role Lead designer   
 

Visions of Pastry

Branding & cover design 

Design guidelines:  Playful aesthetic and Illustrative.   
 

Visions of Pastry

Branding & cover design 

Design guidelines:  Playful aesthetic and Illustrative.   
 

Brief- Cover design and illustrative assets. Guidelines: something playful and illustrated that will entice potential pastry chefs to experiment. Focus on developing a combination of custom illustration and fun, playful lettering.

Solution- The cover consists of a simple and contemporary color scheme. The typography of the title was given a grunge effect to contrast with the black background and create a chalkboard-like effect. The illustrations have the same texture and were designed in a hand-drawn style to create a cohesive aesthetic.

The design consists of a simple and sophisticated color scheme along with some simple illustration in a hand-drawn chalkboard style. 

visions of pastry BLUE

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